Virtual Insanity is a very unique video from the 1990s. Jamiroquai, the artist, is in this room that is very white and plain, but futuristic looking as well. The furniture in this room is black and very common. The moving floor is the most interesting thing in the room. The hallway scene, with the men in white, had a gust of wind pushing objects to the back of the narrow hallway. There are scenes with water bugs crawling around and a crow flying across the room. There was also a scene where blood or paint came out of the couches on the floor. This video symbolizes so many things and can be interpreted in so many ways.
The video definitely has a deep meaning, but I believe Jamiroquai is trying to get the viewers to truly think of our society. I believe there is no wrong answer while trying to figure out what the video’s point is. There is a reason why the rooms are white, why bugs are crawling on the ground, why the furniture moving across the room, and why the men are dressed in white. I believe that the white rooms and white outfits worn by the men in the videos were showing how society is getting more and more typical, or becoming less original. The song says how technology and the idea of greed in life are taking over our society. In other words, the things that make us human are being redefined by technology and materialistic things. Since crows usually symbolize something dark is happening or is going to happen, I believe the crow flying across the ceiling could be the death of our country for depending on technology and this unreasonable standard we as a country live by.
The lyrics also explain how the US seems to be selfish when it comes to living .The blood or paint on the ground in the last few seconds of the video could mean the US is being hurt by all of the technology and the bad aspects of culture that our country follows. The blood could also mean that our acts as a whole in life are hurting the US. The moving furniture could represent the people in the US making these typical decisions, and not thinking outside of the box. In this time period, a lot of changes were slowly being made to the US. The wind gusts in the hallway could represent how it is hard to escape from the damaging ways of the US. Since there are so many interpretations of this video, it will always keep the viewers thinking no matter what. Jamiroquai could have been trying to persuade the people in the 90s generation that things should not have been the way they were then. The artist lets our minds wonder with this unique video.
Link to Virtual Insanity: http://www.youtube.com/watch?v=4JkIs37a2JE
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